Reference
Wedel, M., Pieters, R., & van der Lans, R. (2023). Modeling Eye Movements During Decision Making: A Review. Psychometrika, 88(2), 697-729. https://doi.org/10.1007/s11336-022-09876-4
Review
In the article "Modeling Eye Movements During Decision Making: A Review", authors Wedel, Pieters, and van der Lans (2023) undertake a comprehensive exploration of recent advancements in psychometric and econometric modeling of eye movements during decision-making tasks. The authors rightly identify eye movements as an instrumental method to gain insights into the otherwise elusive perceptual, cognitive, and evaluative processes that people undergo during decision-making. Their proposed theoretical framework emphasizes the intricate nature of task and strategy switching in relation to complex goals.
Building on this foundational framework, the trio proceeds to map out the existing literature, emphasizing how cognitive processes steer distinct eye-movement patterns. Their endeavor to categorize and contextualize prior works lends clarity to the field. However, a potential pitfall of the article lies in its optimistic depiction of these models. While they note the advances, more critical discussion around the challenges and limitations faced would have further enriched the narrative.
The authors call for further research and a more detailed psychometric modeling approach to understand eye movements during decision-making. This article, while shedding light on key areas of development, would benefit from a balanced perspective, accentuating not just the possibilities but also the boundaries of the domain.
